The Friday teardown
One post, taken apart, every Friday.
What worked this week, what didn’t, and why. Short, free, and written for founders who post or want to.
you@company.com
Earlier teardowns
Teardown
5 min read
The spreadsheet post: 212k views, 38 demos
A line-by-line look at the best-performing post of the quarter, and the edit that nearly killed it.
Voice
3 min read
Specific beats impressive
“We grew 300%” gets a nod. “We cut empty truck miles from 31% to 12%” gets a reply. Why the smaller, stranger number wins.
Hooks
3 min read
Stop ending posts with a question
“What do you think?” rarely starts a conversation. Here’s what to end on instead, with three rewrites.
Strategy
6 min read
Three posts a week without running out of ideas
The idea problem isn’t a creativity problem. It’s a capture problem. How a two-minute Sunday voice note turns into a week of posts.
Teardown
4 min read
What a fund partner’s post teaches every founder
Tom’s two-line post about pitch decks reached 1.1 million people. It works because it gives one instruction, and nothing else.
Your next post starts with a 20‑minute call.
No pitch deck, no prep. If we’re not a fit, I’ll tell you who is.
or email hello@nellprior.com