Big numbers are easy to ignore

Percent growth figures are everywhere, and readers have learned to skim them. A specific operational number feels like it came from inside the company, because it did.

Priya’s post about empty truck miles was full of numbers only someone running a logistics company would know. That’s what made it credible to other operators, and what brought in 11 sales calls.

How to find your specific number

Ask what you measure that nobody outside your team sees. The answer is usually more interesting than revenue, and much easier to post about.