All case studies

COO

at

Seedcraft

Maya Chen

Two senior hires who found Seedcraft through her posts

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2,700

Followers in January

15,100

Followers in September

5.6x

Growth in nine months

2 hires

From the best post

It sounds like me on a good day. Two of our best hires applied because of a post.

It sounds like me on a good day. Two of our best hires applied because of a post.

It sounds like me on a good day. Two of our best hires applied because of a post.

Where she started

Maya was hiring fast and recruiters weren’t finding people who fit Seedcraft’s way of working.

What we changed

We posted about how the company actually runs: meetings they cut, decisions they made in writing, and what they got wrong. Honest operations content, not employer branding.

What happened

Two senior hires applied after reading her posts, and both said the all-hands post was the reason.

The post that did it

LinkedIn

Maya Chen

We cancelled our weekly all-hands. Attendance was 100%. Attention was maybe 20%.

2 hires

Amira
Amira
Priya
Priya
Tom
Tom
Jonas
Jonas

40 founders booked this call first

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