
2,700
Followers in January
15,100
Followers in September
5.6x
Growth in nine months
2 hires
From the best post
Where she started
Maya was hiring fast and recruiters weren’t finding people who fit Seedcraft’s way of working.
What we changed
We posted about how the company actually runs: meetings they cut, decisions they made in writing, and what they got wrong. Honest operations content, not employer branding.
What happened
Two senior hires applied after reading her posts, and both said the all-hands post was the reason.
The post that did it
Maya Chen
We cancelled our weekly all-hands. Attendance was 100%. Attention was maybe 20%.
2 hires

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