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at
Pell Ventures
Tom Becker
A two-line post that brings in 15 founder DMs a month
8,300
Followers in January
41,000
Followers in September
4.9x
Growth in nine months
1.1M views
From the best post
Where he started
Tom already had an audience, but his posts were long and read like memos. Founders followed him without ever reaching out.
What we changed
We made every post one useful instruction a founder could act on today. Short, direct, and easy to send to a co-founder.
What happened
The deck post reached 1.1 million people, stayed pinned for three months, and still brings in about 15 founder DMs a month.
The post that did it
Tom Becker
Slide 2 explains the market. Slide 9 explains the company. Swap them.
1.1M views
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