All case studies

CEO

at

Arcwell

Leah Okafor

Investors started quoting her posts back to her

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3,400

Followers in January

22,800

Followers in September

6.7x

Growth in nine months

Most shared post

From the best post

Investors quote my posts back to me in meetings. That never happened with our deck.

Investors quote my posts back to me in meetings. That never happened with our deck.

Investors quote my posts back to me in meetings. That never happened with our deck.

Where she started

Leah was raising a round and wanted investors to know Arcwell before the first meeting.

What we changed

We wrote about the fundraising process itself: the passes, the questions she got asked, and what she’d do differently. Candid, specific, never bitter.

What happened

Her post about the fund that passed became her most shared, and three of the investors she met that quarter mentioned her posts first.

The post that did it

LinkedIn

Leah Okafor

Three years ago a fund passed on us because I “wasn’t technical enough”. Last week the same fund asked for an intro.

Most shared post

Amira
Amira
Priya
Priya
Tom
Tom
Jonas
Jonas

40 founders booked this call first

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