900
Followers in January
7,400
Followers in September
8.2x
Growth in nine months
400 reposts
From the best post
Where he started
Jonas wanted to post on X but kept writing threads that nobody finished.
What we changed
We cut everything to two or three lines with one clear opinion about onboarding and activation. Fewer words, posted more often.
What happened
His onboarding post was reposted 400 times, mostly by product managers, and Mintcase’s trial signups from X doubled.
The post that did it
X
Jonas Weber
Your onboarding doesn’t need a checklist. It needs one thing the user can’t do anywhere else, in the first 90 seconds.
400 reposts
Your next post starts with a 20‑minute call.
No pitch deck, no prep. If we’re not a fit, I’ll tell you who is.
or email hello@nellprior.com