1,200
Followers in January
12,600
Followers in September
10.5x
Growth in nine months
11 sales calls booked
From the best post
Where she started
Priya had posted four times in two years, all of them company announcements. Haulwise sold to operations leaders who never saw them.
What we changed
We stopped writing about Haulwise and started writing about the problems her buyers had: empty miles, weekly route planning, dispatch incentives. Every post came from a number she already tracked.
What happened
By September her posts were bringing in 11 sales calls a month, and her team had started using them as follow-ups after demos.
The post that did it
Priya Natarajan
Our trucks drove 4.1 million miles last year. The most expensive ones were empty. We cut empty miles from 31% to 12% without buying a truck.
11 sales calls booked
Your next post starts with a 20‑minute call.
No pitch deck, no prep. If we’re not a fit, I’ll tell you who is.
or email hello@nellprior.com